Business owners who want to reach their customers on a more personal level have relied on drip marketing campaigns for many years now, but despite being a widely utilized practice, many newer business owners still don’t know what such a campaign entails, while others may not understand how to find the balance between direct marketing and direct badgering.
Today’s consumers are now more interested in how a brand addresses social and environmental issues when making a purchase.
In the digital age, customers and pool professionals can interact in more ways than ever before. Website building, marketing and general media play significant roles for many pool service and supply companies. One way pool pros can support their customers and the health of their business is through how-to videos. Kelly Skelton, director of marketing…
When a customer dreams up the perfect backyard oasis, supply shortages, delays and communication breakdowns usually aren’t part of the fantasy. But with the state of the pool building industry over the past year and a half, that can often be the reality. When lines of communication are broken with customers, they lose confidence in…
Everyone has Facebook on their phone — at least that’s what customers assume when they send a pool business a Facebook message. Along with that presumption comes an expectation that pool pros will see the message and respond promptly — ideally within five minutes. This expectation is known in the marketing world as the five-minute…
To show off their best work, pool professionals can leverage short six- to 30-second videos on social media platforms like TikTok, or with Twitter Fleets and the stories feature on Facebook, Instagram and YouTube. On some platforms, the videos vanish after 24 hours, so pool operators can continually post fresh content that highlights their most…
When Kelly Michael Skelton started in the industry, he didn’t know if he’d be staying for long, but he says opportunities have continually opened up and he’s enjoyed it. Skelton started at South Shore Gunite Pools as an admin assistant and eventually started the company’s marketing department. He says hard work and being in the…