Decoding Success
Marketing is the cornerstone of a successful business, yet many struggle not only with crafting effective strategies but also assessing their impact.
Matthew Scheppmann
Matthew Scheppmann’s experience in the backyard recreation industry provided a foothold when he started in the pool industry as a web developer with The Get Smart Group. Scheppmann loves nurturing client relationships and other industry professionals. He believes the pool industry contributes to overall wellness and recreation.
Get a Grip on Drip Marketing
Business owners who want to reach their customers on a more personal level have relied on drip marketing campaigns for many years now, but despite being a widely utilized practice, many newer business owners still don’t know what such a campaign entails, while others may not understand how to find the balance between direct marketing and direct badgering.
Cause Marketing
Today’s consumers are now more interested in how a brand addresses social and environmental issues when making a purchase.
Survival of the Fittest
Service-based pool companies often rely on contractors. Instead of having an employee clean pools and providing them with a vehicle, tools, insurance and paying out the appropriate taxes, they hire 1099 contractors, who need to provide their own transportation and equipment and are responsible for their own taxes. When the status for contractors changes by…
Keep Talking
Everyone has Facebook on their phone — at least that’s what customers assume when they send a pool business a Facebook message. Along with that presumption comes an expectation that pool pros will see the message and respond promptly — ideally within five minutes. This expectation is known in the marketing world as the five-minute…
Keeping Up (Web) Appearances
Web maintenance is a necessary, time-consuming task for pool professionals. When balancing other business priorities, website issues can go undetected for weeks. That’s where learning the basics of Google Search Console can help. The Biggest Benefits of Google Search Console Google Search Console provides tools and reports to measure a site’s search traffic and performance….
Lead Landslide
While the pandemic brought many industries to a screeching halt, the pool industry has seen an unprecedented boost in leads. Whether it’s a need to shake off stress, create a vacation at home or stay active, customers are flocking to pool companies. For many, it’s been a welcome change — but it’s also come with…
Jason Rosenberger
Rosenberger started in the pool industry as the general manager at Pennsylvania-based Fronheiser Pools, where he got to experience all the industry had to offer from retail, sales, marketing, service and hot tub deliveries. “While working at Fronheiser Pools, I helped bring in new products and introduce a CRM system with email automation campaigns, which…
Google It
Our tech-heavy culture has a tendency to turn nouns into verbs, not the least of which is ‘Google.’ As powerful as Google is, when it comes to customers finding your business listing on the search engine — managed through a free Google My Business account — is not something you want to leave unmonitored. “In…