Picture it: The camera pans across the vast expanse of a resort swimming pool. Bikini-clad goddesses sunbathe in lawn chairs, while ripped Adonises hit perfect 10’s off the diving board. There you are, skimming debris from the corner of the pool that is otherwise pristine. You think, ‘I’ve got it easy with this commercial pool…
Regardless of your feelings about Facebook, the social media platform continues to be a player in the marketing world. Many small-business owners feel it’s worthwhile to incorporate Facebook’s advertising features into their marketing strategy, while for others, promotional budgets are best spent elsewhere. James Atlas, principal of Platinum Pool Care in Wheeling, Illinois, is in…