Cyclical Pool Marketing
Pool marketing is easier and sometimes even self-sustaining when you have a lot of customer assets, which can include positive online reviews, project photography and customer interviews.
Closing Time
Few industries are more cyclical and seasonal than the pool business. Homeowners naturally want to extend the season and close their pools as late in the year as possible. This forces pool companies and their service departments to cram the critical closing season into a short, frantic, whirlwind few months. In regions where savage and…