The Pool & Spa Show
ATLANTIC CITY, NEW JERSEY
CONFERENCE JAN. 22 TO 26
SHOW JAN. 24 TO 26
EXHIBIT FLOOR HOURS
TUESDAY AND WEDNESDAY – 11 A.M. TO 5 P.M.
THURSDAY – 10 A.M. TO 2 P.M.
WELCOME PARTY
MONDAY, JAN. 23
7 TO 10 P.M.
Bally’s Saloon Bar
This upscale watering hole is a new addition to the remodeled Wild Wild
West Casino. The Saloon Bar features gaming tables, slot machines as well as
beer pong tables and even a mechanical bull for the cowboys in the crowd.
$20 a ticket.
OUTSTANDING ACHIEVEMENT AWARDS
TUESDAY, JAN. 24
5 P.M.
A spotlight on the amazing building projects and stellar service provided by
members of the Northeast Spa & Pool Association in 2016. Grab a drink,
enjoy a snack and be wowed by the pools and spas created by industry leaders.
Conveniently located at the Convention Center, this event is a great way
to meet new people and connect with old friends while being inspired by the
best that our industry offers. Additional registration required. This is a limited
ticketed event.
THE WALL: WATER IN MOTION
Expanded and enhanced for 2017 — a must-see, industry hub and interactive learning experience.
New — combine heat pumps and heaters to create more swim time
New — unleash LEDs for a high-end look at a wallet-friendly cost
New — keep families safe with proper electrical grounding and bonding
Enhanced — learn design techniques to boost water flow and maximize savings
Enhanced — save money and energy by using variable- and multi-speed pumps
CERTIFICATIONS
NSPF CERTIFIED POOL-SPA OPERATOR
Trevor Sherwood
SUNDAY, JAN. 22 TO MONDAY, JAN. 23
8 A.M. TO 5 P.M.
Price: $325
APSP POOL AND SPA CONSTRUCTION COURSE
Rick English, owner at English Consulting
SUNDAY, JAN. 22, 1 TO 5 P.M.
MONDAY, JAN. 23 TO WEDNESDAY,
JAN. 25, 8 A.M. TO 5 P.M.
EXAM: WEDNESDAY, JAN. 25, 1 TO 5 P.M.
Member Pricing: $995
Nonmember Pricing: $1,195
APSP CERTIFIED MAINTENANCE SPECIALIST COURSE
Bob Baron, Baron Pool Service, Inc.
SUNDAY, JAN. 22, 1 TO 5 P.M.
MONDAY, JAN. 23, 8 A.M. TO 5 P.M.
TUESDAY, JAN. 24, 8 A.M. TO 1 P.M.
EXAM: WEDNESDAY, JAN. 25, 1 TO 5 P.M.
Member Pricing: $425
Nonmember Pricing: $575
APSP CERTIFIED SERVICE TECHNICIAN COURSE
Chris Lightenberg, Industry Consultant
SUNDAY, JAN. 22, 1 TO 5 P.M.
MONDAY, JAN. 23, 8 A.M. TO 5 P.M.
TUESDAY, JAN. 24, 8 A.M. TO 5 P.M.
WEDNESDAY, JAN. 25, 8 TO 11 A.M.
EXAM: WEDNESDAY, JAN. 25, 1 TO 5 P.M.
Member Pricing: $595
Nonmember Pricing: $750
NATIONAL PLASTERERS COUNCIL START-UP CERTIFICATION
MONDAY, JAN. 23 FROM 9 A.M. TO 5 P.M.
Greg Garrett, president at Applied Materials
Technologies
Price: $375
NPC STARTUP RE-CERTIFICATION CLASS
WEDNESDAY, JAN. 25 FROM 1 TO 4 P.M.
Greg Garrett, president at Applied Materials
Technologies
Price: $275
NSPF CERTIFIED POOL-SPA OPERATOR
SUNDAY, JAN. 22 TO MONDAY, JAN. 23,
8 A.M. TO 5 P.M.
Trevor Sherwood
Price: $325
MONDAY JAN. 23
10 A.M. TO 5 P.M.
SALES COACHING AND ROLE PLAY WORKSHOP: UNLEASH THE POWER OF QUESTION BASED SELLING
Guy Gruenberg
Grow Consulting
Spend a full day with a national sales expert as he shares tips and tricks that will help your team to close more sales. Featuring an advanced look at the sales process, sales coaching strategies and interactive role play, this motivational workshop will help you take your sales plan to the next level through the use of question based selling. Customized role-play scenarios will focus on customer interaction at the store level, on sales calls and on service appointments in the field will test your skills and expand your sales know-how. This is a must attend for anyone tasked with selling to customers.
12 TO 3:45 P.M.
SAFETY COVERS: INSTALLATION,
MEASURING AND TROUBLESHOOTING
Tim Genthner
Merlin Industries
Safety covers represent a great opportunity to generate revenue late in the swimming pool season. Don’t leave this opportunity for your competitors. In this seminar learn all aspects of how to sell, measure and install safety covers. From the simple to the most complex, Tim Genthner from Merlin Industries, Inc. will provide information benefitting service professionals with all levels of experience.
12:30 TO 3:45 P.M.
THE DESIGN PROCESS FROM SIMPLE TO SIMPLY AMAZING
Mike Farley
Farley Pool Design
We will develop your design process following the principals of design of Thomas Church. Church was one of the top residential landscape designers and changed the world of landscape design by incorporating outdoor living in the 20th century home. His book, “Gardens Are for People,” highlighted the outdoor living concept as well as changed the pool industry. We will look at the how-to of designing a custom pool and backyard setting that connects with the site, residence style and the customer’s desire based on his design concepts.
12:30 TO 3:45 P.M.
A SERVICE TECH’S PRACTICAL GUIDE TO ELECTRICITY
Mike Childress
Pentair Aquatic Systems
This seminar will cover electricity from an electrician’s point of view, offering common tips, guidance and practical applications for the nonelectrician. It is designed for the pool and spa professional to increase awareness and improve safe work practices and procedures when dealing with electricity.
12:30 TO 3:45 P.M.
CREATING A BUSINESS PLAN
Karl Stearns
KMS Marketing Solutions
What good does a business plan do you? Most lenders will require a written plan, so will prospective buyers of your business. But what about a business plan if you’re not borrowing money or selling your business? The business plan will help you eliminate unnecessary costs, hiring the wrong people and stocking the wrong merchandise. Conversely, it will help make wise spending decisions, simplify your staffing and hiring efforts, assist you to decide what merchandise to carry and how to advertise properly. A thoughtfully written business plan will put the business on the right track and keep it there for years to come.
12:30 TO 3:45 P.M.
PROPER CIRCULATION AND HYDRAULICS FOR SWIMMING POOLS
Keith Roberts
Hayward Pool Products
12:30 TO 3:45 P.M.
SALT WATER CHEMISTRY AND TROUBLESHOOTING BASICS
Alicia Stephens
BioLab, Inc.
12:30 TO 3:45 P.M.
THE IMPORTANCE OF CREATING A WEBSITE TO BRING IN BUSINESS
Mike Ciavolino
Shore Creative Group
12:30 TO 3:45 P.M.
STOP MANAGING, START COACHING — HOW TO COACH YOUR EMPLOYEES TO GREATER PERFORMANCE
Jay Forte
Humanetrics, LLC
12:30 TO 3:45 P.M.
BASIC WATER CHEMISTRY AND TREATMENT
Wayne Ivusich
Taylor Technologies, Inc.
2:15 TO 3:45 P.M.
PLASTER FINISHES OF SWIMMING POOLS: COMMON TRADE PRACTICE, TROUBLESHOOTING, ADVANCES IN THE ART AND THE NEW APSP-12 STANDARD
Jonathan Donsell
Pebble Technology International The plastering of interior finishes for pools and spas has been developed and refined by 75+ years of application and historical performance. Common trade practices are well-established within the cement and concrete industry, and have consensus and agreement within the governing authorities literature. Discover the rationale behind acceptable usage of, and/or limitation on: calcium chloride; water-to-cement ratio; pigments; retemper water; and other issues addressed in the latest ANSI/APSP/ICC/NPC-12 2016 Standard for the Plastering of Swimming Pools and Spas, and in supporting literature. Learn how the above institutions are working to establish unity of trade practices throughout the United States.
2:15 TO 3:45 P.M.
USING ENERGY AUDITS
TO INCREASE CUSTOMER LOYALTY
Mike Childress
Pentair Aquatic Systems
This course is specifically designed to help pool builders, service technicians and retailers upsell customers to products that increase the pool efficiency and energy savings. Childress will provide information and tools to complete a comprehensive energy audit on a pool, spa or water feature. Pool component choice and hydraulic design will be used to calculate energy savings on all pool and circulation components.
2:15 TO 3:45 P.M.
SIMPLIFY YOUR BUSINESS: IMPROVE
EFFICIENCY AND REDUCE COSTS
Mike Leone
Compact Management
Learn how to simplify your business to take on more customers at a higher profit margin. This is an introduction to operations management and proven lean principals that can easily be applied to your business. From giving a quote to sending an invoice, simplify your operations, leading to faster service, more customers and increased profits.
2:15 TO 3:45 P.M.
THE PRACTICAL APPLICATION OF UV/OZONE SYSTEMS FOR RESIDENTIAL POOLS
Richard Holstein
Solaxx, Inc.
2:15 TO 3:45 P.M.
ATTITUDE IS EVERYTHING. HOW’S YOURS?
Donna Coulson
Donna Coulson &
Associates, LLC
2:15 TO 3:45 P.M.
MEDICARE: WHAT BABY BOOMERS NEED TO KNOW ABOUT MEDICARE
Doug Lubenow
TUESDAY JAN. 24
8:30 TO 10 A.M.
A USER’S GUIDE TO THE 2015 INTERNATIONAL SWIMMING POOL AND SPA CODE (ISPSC)
Carvin DiGiovanni, APSP
Thomas Pitcherello, New Jersey Department of
Community Affairs
It’s a new day for pool builders, one with unprecedented expectations from the consumer and code inspectors. Relying on old information or techniques will not grow your business in today’s world. Learn what the new laws are for the construction and installation of pools, spas and hot tubs and what you need to do to ensure that you are in compliance. You will learn what code inspectors are looking for and how to avoid permit delays.
8:30 TO 10 A.M.
CYANURIC ACID: CONTROL AND DILUTION OPTIONS
Kermit Monzingo
Aquanovus, LLC
As a result of cyanuric acid (CYA) being used as a stabilizer in pool chlorine, an excess accumulation of CYA occurs over time. The implications of this accumulation include reduced pool chlorine efficacy, algae blooms, pool plaster flaking etc. Proper testing for, and identifying, CYA levels are critical to pool water chemistry management.
8:30 TO 10 A.M.
DIGITAL MARKETING POWER OF THE INBOX
Karl Stearns
KMS Marketing Solutions
All too often most companies use the “spray and pray” method of email marketing. Two very important components form part of your strategy for email marketing success: your subject line and your content. This program will show you the importance of a subject line in getting your email open. Once you get them to do that, your next hurdle is to provide content that will keep them reading, and make them open the next email they receive from you.
8:30 TO 10 A.M.
POOL AND SPA COMPANIES SAFETY EXPOSURES: FROM THE WORKPLACE TO THE ROADWAY
Justin Francini
CNA
Workers compensation exposures are the primary focus of attention in the construction industry. This presentation will review two areas of potential liability exposures: the workplace and the fleet vehicle. Attendees will learn to identify possible safety issues in and around the workplace, as well as on the road. Discussion will include OSHA based safety for pool and spa technicians and fleet exposure controls.
8:30 TO 10 A.M.
DAVID VERSUS GOLIATH: STRATEGIES TO WIN THE RETAIL WARS
Dennis Gray
Backyard Brands Inc.
8:30 TO 10 A.M.
PENTAIR — INCANDESCENT & LED POOL LIGHTING: OPTIONS AND INSTALLATION
Mike Childress
Pentair Aquatic Systems
8:30 TO 10 A.M.
SPANISH — HEATER OPERATION AND INSTALLATION
Rocco Russo
Zodiac Pool Systems
8:30 TO 10 A.M.
VINYL LINER MEASURING — AB METHOD AND BEYOND
Jeff Duke
LoopLoc
8:30 TO 11:45 A.M.
LEAK DETECTION PRINCIPLES, TECHNIQUES AND TIPS
Lance Anderson
Anderson Manufacturing Company
Leaks never end. Attend this important and popular seminar to learn how to find and repair those leaks quickly and effectively and make your customer happy. Lance Anderson’s information packed instructional presentation will be complimented by a panel of experts providing advice and examples from the field.
8:30 TO 11:45 A.M.
SECRETS TO SUCCESSFUL JOB COSTING AND PROJECT MANAGEMENT
Guy Gruenberg
Grow Consulting
Improve profits by better job costing and project managing. Guy will explain his secrets for improved job costing by helping you understand your breakeven costs and getting to highest possible markup and margins for your marketplace. Since we all know jobs don’t go perfectly, he will also share how improved project management and planning will add to client satisfaction and increased profits. Learn how sales and production teams working together and understanding each other’s challenges will improve internal and external communications to heighten your brand in the marketplace.
8:30 TO 11:45 A.M.
DELIVERING WINNING DESIGNS WITH EFFICIENCY, SAFETY AND HYDRAULICS (ANSI 5,7,15)
Steve Barnes
Some pool builders gamble with pool construction — but that’s not good business, and it’s risky. Don’t cross your fingers and hope for luck. Instead, learn how to build in compliance with ANSI standards for the best outcome. You can bet that designing the pool/spa to be safe, sizing the equipment and piping to be energy efficient, and then avoiding suction entrapment hazards, you can deliver a winning product to the customer.
8:30 TO 11:45 A.M.
SPANISH — BASIC WATER CHEMISTRY
Kenny O. Rodriguez
Blue Wave Pool Services & Supplies, Inc.
8:30 TO 11:45 A.M.
CHLORINE GENERATORS: INSTALLATION AND TROUBLESHOOTING
Sean Assam
AquaCal AutoPilot Inc.
8:30 TO 11:45 A.M.
TALENT-BASED INTERVIEWING — BEST PRACTICES, BEST QUESTIONS AND BEST RESULTS
Jay Forte
Humanetrics, LLC
8:30 TO 11:45 A.M.
TWO POOL CONTAMINANT OFFENDERS: PHOSPHATES AND METALS
Chris Marcano
Natural Chemistry
8:30 TO 11:45 A.M.
WOMEN’S LEADERSHIP SKILLS: FINDING YOUR VOICE
Donna Coulson
Donna Coulson & Associates, LLC
8:30 TO 11:45 A.M.
POOL SHELL CRACKING IN SHOTCRETE/GUNITE CONSTRUCTION: A SURVEY OF CASE STUDIES AND ASA AND ACI GUIDELINES (CONSTRUCTION 406)
Bill Drakeley
Drakeley Swimming Pools
The American Concrete Institute and the American Shotcrete Association have studied the concrete implementation process via wet and dry mix shotcrete at all phases of installation. According to these institutions’ research, the one constant occurrence is that concrete will crack. How it cracks, why it cracks and the amount of cracking is determined by mix design and placement procedures. This course will examine in detail the severity of pool shell cracking and strategies for remediation.
10:15 TO 11:45 A.M.
HOW TO PROVIDE HEALTHY WATER IN AGING SWIMMING POOLS
Greg Garrett
National Plasterers Council
Industry experts will lend their tips to maintain the safety of the bather and the integrity of the pool surface and the equipment. Various issues will be explored including methods of coping with difficulties encountered in testing aged water; coping with the upward drift in various key parameters such as total dissolved solids, calcium hardness, alkalinity and cyanuric acid; dealing with accumulated wastes and disinfection byproducts in the water, etc. Hear how alternative sanitation processes help relieve the need to change water. Learn how you can help prevent recreational water illness and maintain proper water quality in challenging circumstances.
10:15 TO 11:45 A.M.
UNCOVERING THE FUTURE OF THE POOL INDUSTRY
Kate Welch
Hanley Wood
Access the most comprehensive research and analysis on the U.S. housing market and peel back the facts and figures to uncover the latest data on pool building, renovation and replacement in the Northeast. Metrostudy (A Hanley Wood Company) is the nation’s leading provider of research and analysis on residential real estate and new-home construction. Through its U.S. Pool Market Report, you’ll receive a national industry overview, a regional snap shot and, most importantly, a local look at where pools are being built. You’ll also get a detailed consumer profile of households most likely to own or install a new pool so you can target your marketing message. Find out how you can access this information for the areas where you work, or where you’d like to work, so you can build your business in 2017 and beyond.
10:15 TO 11:45 A.M.
CODES, LIABILITY AND SAFETY ISSUES FOR POOL COMPANIES
Steven Getzoff
Lester, Schwab, Katz, & Dwyer
10:15 TO 11:45 A.M.
ERRORS & OMISSIONS INSURANCE: WHY IT’S IMPORTANT FOR YOU AND YOUR BUSINESS
Ivan Castano
CNA
10:15 TO 11:45 A.M.
HOW TO “WOW” TODAY’S TECH SAVVY CLIENT WITH YOUR SALES PRESENTATION
Lee Kind
Neave Pools
10:15 TO 11:45 A.M.
NEW SAFETY BARRIER OPTIONS FOR YOUR CUSTOMERS: FEATURES AND INSTALLATIONS
Tim Genthner
Merlin Industries
10:15 TO 11:45 A.M.
SAVE YOUR CUSTOMERS THOUSANDS OF DOLLARS IN ENERGY COSTS WITH ENERGY STAR CERTIFIED POOL PUMPS
Robert Huang
Cadmus, Energy Services Division
10:15 TO 11:45 A.M.
SPANISH — PROPER CIRCULATION AND HYDRAULICS FOR SWIMMING POOLS
Jose Perez
Hayward Pool Products
10:15 TO 11:45 A.M.
ZODIAC — INCANDESCENT AND LED POOL LIGHTING: OPTIONS AND INSTALLATION
Rocco Russo
Zodiac Pool Systems
WEDNESDAY JAN. 25
8:30 TO 10 A.M.
LITIGATION PROOFING YOUR BUSINESS
Steven Getzoff
Lester, Schwab, Katz & Dwyer
In this session, attendees will learn how to protect their businesses by understanding federal laws and regulations that affect the pool industry as contractors and service providers and through contract language with suppliers, customers and general contractors. A review of recent changes in codes and standards and how they impact the pool industry will also be covered.
8:30 TO 10 A.M.
PLASTER SURFACE FORENSICS 201
Greg Garrett
National Plasterers Council
This intermediate level class, presented by Greg Garrett, director of technical services, will focus on the proper techniques and equipment required to properly conduct a job-site evaluation of various pool finishes. Greg will share many of his unique procedures and his most interesting cases will be presented as a learning tool. Each participant will receive an equipment list and pool-site checklist developed by Greg to stimulate and train your thought processes to assess cementitious surfaces. This is an intermediate session. A more advanced session will also be offered.
8:30 TO 10 A.M.
SMALL BUSINESS MANAGEMENT VISIBILITY AND FORECASTING
Brian Porter and Paul Porter
Premier Pools
8:30 TO 10 A.M.
GET INSIDE THE
MINDS OF TODAY’S
SWIMMING POOL
BUYERS
Brett Abbott
MYM Austin, Inc.
8:30 TO 10 A.M.
HAYWARD — INCANDESCENT AND LED POOL LIGHTING: OPTIONS AND INSTALLATION
Keith Roberts
Hayward Pool Products
8:30 TO 10 A.M.
THE NEW RESIDENTIAL POOL WATER QUALITY (RWQ) STANDARD FOR SERVICE PROFESSIONALS
Joseph Laurino, PhD
Periodic Products
8:30 TO 11:45 A.M.
ENGINEERING CONSIDERATIONS FOR THE SUCCESSFUL DESIGN AND CONSTRUCTION OF ELEVATED POOLS
Rob Holmer
Terracon
Rooftop pools and other elevated swimming pool structures, whether residential or commercial, present a unique set of considerations that must be thoroughly incorporated in the design and construction of these features. These elevated pools are commonly constructed inside a concrete vault designed and built outside the swimming pool contractor’s scope or peer review. Several case histories will be presented as examples.
8:30 TO 11:45 A.M.
ADVANCED WATER CHEMISTRY AND TROUBLESHOOTING
Ellen Meyer
Lonza
8:30 TO 11:45 A.M.
ENGAGED EMPLOYEES CREATE SUCCESSFUL ORGANIZATIONS
Bob Kane and Mark Kremen
Training Unlimited
8:30 TO 11:45 A.M.
PUMP MOTOR OPTIONS, INSTALLATION AND PROGRAMMING TIPS
Mike Childress
Pentair Aquatic Systems
8:30 TO 11:45 A.M.
ADVANCED WATER CHEMISTRY AND TROUBLESHOOTING
Ellen Meyer
Lonza
8:30 TO 11:45 A.M.
ENGAGED EMPLOYEES CREATE SUCCESSFUL ORGANIZATIONS
Bob Kane and Mark Kremen
Training Unlimited
8:30 TO 11:45 A.M.
PUMP MOTOR OPTIONS, INSTALLATION AND PROGRAMMING TIPS
Mike Childress
Pentair Aquatic Systems
10:15 TO 11:45 A.M.
LICENSING UPDATE FOR THE NORTHEAST
Lawrence Caniglia
NESPA
Get the latest news on licensing in our area including Connecticut; Long Island, New York; Rockland County, New York; and New Jersey. This seminar will start with an overview of the importance of licensing and then cover the requirements you need to obtain and maintain your license. We will also cover the major similarities and differences you need to know for licensing in all the locations in which you do business. There will be ample time to visit roundtable discussions on each license, which will give you a chance to ask questions of licensing experts in your area.
10:15 TO 11:45 A.M.
VINYL LINERS: STAINS AND SOLUTIONS
Terry Arko
SeaKlear
In this class we look at some of the common problems and solutions in dealing with vinyl-liner pool stains. Examples of stains and differing types of stains will be shown and discussed as well as solutions for each.
10:15 TO 11:45 A.M.
PLASTER SURFACE FORENSICS 301
Greg Garrett
NPC
10:15 TO 11:45 A.M.
SIX LEAD GENERATION MYTHS THAT COST POOL AND SPA BUSINESSES MONEY
Todd Bairstow
Keyword Contacts
10:15 TO 11:45 A.M.
SPANISH — PUMP/MOTOR OPTIONS INSTALLATION AND PROGRAMMING
Carlos Gomez
Pentair
10:15 TO 11:45 A.M.
HEAT PUMPS: OPERATION, INSTALLATION, REPAIR AND SALES BENEFITS
Charles Murphy
AquaPro Systems
10:15 TO 11:45 A.M.
WINNING IN TODAY’S COMPETITIVE MARKET
Connie Sue Centrella
Team Horner
THURSDAY JAN. 26
8:30 TO 10 A.M.
CRASH COURSE IN SOCIAL MEDIA FOR BUSINESSES
Carolyn Broderick
Training Unlimited
Using Social Media for your business can be very beneficial, but only if you embark upon these tools with a plan. Quite often, businesses put up Facebook pages and we can almost here crickets chirping, because social media without a plan makes no impact. In order to have these powerful tools impact your business, you need to first understand your marketing needs, determine which types of social media meet your needs and goals and then create an action plan. This session will be strategic for planning, but tactical by showing some basic how-to steps for you to begin using social media for your business marketing.
8:30 TO 10 A.M.
KEEPING YOUR KEY EMPLOYEES
Kate Rabe
Kate Rabe Consulting
Are you cutting corners with employee training? Do you find that you’re rehiring for the same positions each season? This workshop focuses on the importance of the proper employee training and retaining valuable employees.
8:30 TO 10 A.M.
PREVENTING INTERIOR FINISH PROBLEMS
Greg Garrett
National Plasterers Council
8:30 TO 10 A.M.
SPANISH — AUTOMATIC CONTROLS OPERATION AND OPTIONS
Rocco Russo
Zodiac Pool Systems
8:30 TO 10 A.M.
WHAT’S “THAT” ON THE POOL SURFACE?
Al Bornemann and Jim Gay
Haviland Pool & Spa Products
8:30 TO 10 A.M.
ADVANCED LEAK DETECTION TECHNOLOGY AND EQUIPMENT
Darren Merlob
LeakTronics/Torque Lock Structural Systems
