Thursday Pools Helps Dealers Sell Pools in the Metaverse
Thursday Pools, a manufacturer of unique fiberglass pools, has introduced a new marketing tool for its dealers — the Metaverse Aspen Pool.
Designed to help pool dealers stand out from competitors, Thursday Pools created a complete Thursday Pools Metaverse world in which potential pool owners can experience how the company’s popular Aspen pool design will feel in their backyard.
To experience it, customers need an ocular virtual reality device, now common in households with gamers. Dealers and their customers can put on their ocular device, “meet up” in the Thursday Pools Metaverse and spend time in a virtual backyard with the Aspen Pool. Users can sit in an adjacent spill-over spa, experience the pool’s sundeck and see how the pool will look and feel in the backyard. Built by the company’s creative team, Media Fuel, the virtual backyard also has seating areas, a pool house and games allowing users to toss darts, play pong or sit and enjoy a drink.
“Being able to experience the Aspen Pool in the Metaverse is a really fun way to show a prospective customer how the pool will feel in their backyard,” explains Jeff Kivett, founder at Media Fuel in Indiana. “Dealers can have ocular VR headset devices in their showroom for clients to use, or prospective clients can meet dealers in the Metaverse from the comfort of their home.”
Metaverse sales is an emerging sales channel that is becoming more commonplace as companies look to give consumers the ability to test products. Thursday Pools has embraced the Metaverse platform to increase customer engagement by showcasing the Aspen Pool in this immersive, 3D environment.
“This new interactive platform gives consumers the opportunity to experience The Aspen Pool, and this Metaverse experience increases the emotional connection the client will have to the product,” says Annie Brock, director of business development for Thursday Pools. “It also makes the shopping experience something they won’t easily forget, which is a huge advantage for our dealers.”
To learn more about the Thursday Pools Metaverse call 877-929-POOL or email a.brock@thursdaypools.com.
